- Join the Senior Leadership Team, reporting directly to the CEO
- Lead a large team through four experienced senior direct reports
- Oversee brand, creative, production and visual merchandising
With 59 stores, national reach and more than a century of history, Farmers is a business recognised across generations.
Farmers is seeking an accomplished Head of Marketing as part of the Senior Leadership Team.
Reporting directly to the Chief Executive Officer, this is a broad and influential leadership appointment. The role brings together brand and retail marketing, creative, design and production, TV, Catalogue, social media, in-store activation and visual merchandising.
Through four senior direct reports, you will lead a multidisciplinary team of 64 people. Farmers operates with considerable capability in-house, including its creative, photographic and production studios. The scale is substantial, as is the opportunity to bring clarity, consistency and commercial focus to how that capability is deployed.
The role requires a leader who can connect brand ambition with the realities of a complex retail environment—aligning marketing with merchandise, stores, customer behaviour and commercial priorities.
You will be an experienced marketing executive who has led a large marketing team within retail, FMCG or another significant consumer-facing organisation. You will understand both traditional and digital channels and know how to turn customer insight into relevant, effective activity.
Just as importantly, you will bring mature judgement, a pragmatic leadership style and the ability to build trust across a longstanding and highly engaged business.
This is a rare opportunity: stewardship of one of New Zealand’s most recognised brands, leadership of a significant marketing operation and the chance to influence the experience Farmers creates for its customers nationwide.
If you have led a complex consumer marketing function and are drawn to the opportunity to work with an iconic New Zealand brand, apply now.
As part of the James Pascoe Group, you’ll have access to a range of exclusive benefits, including generous discounts across the other James Pascoe Group companies, as well as special offers with Southern Cross Health Insurance, ANZ Banking and Specsavers. You’ll also have the opportunity to tap into the expertise, knowledge and experience of the other retail businesses, providing valuable opportunities to share ideas and learn from a diverse range of retail specialists.
